Joined: 22 Aug 2015
|Posted: Thu Mar 03, 2016 9:13 am Post subject: Growth of mobile market
Mobile today has been the most essential thing in human being’s life. Mobile trading allows you to manage your accounts from portable devices like smartphones, pocket and tablet PCs. Using mobile terminals in daily activities offers a convenient way to keep up with your accounts when you don't have access to a desktop computer. Our industry owes so much to the personal computer that it can be easy to fall into a kind of Western-centric thinking when it comes to the tools and services we offer our clients. We have been witness to the evolution of the PC, many of us with experience of several generations of machines and operating systems, much before the advent of smartphones and tablets. We have also seen the development of the Internet, from painfully slow dial-up connections to the broadband we enjoy today. Having lived through these changes we often make the error of assuming that information technology has been developing uniformly across the globe. This is certainly not the case and our mobile offerings are where this will become most evident in the years to come.
The developing world, having arrived relatively late to the party, is looking as though it may just skip the PC/laptop phase altogether in lieu of more affordable smartphones and tablets. A great example is the non-profit One Laptop per Child project, which has been struggling to deliver a $100 laptop to children in the developing world since 2006.
In India smartphone sales grew by an astonishing 229% in Q3 of 2013, and as the price gap between feature phones and smartphones continues to shrink it’s only a matter of time before the balance shifts in favor of the smartphone once and for all. The explosion of low-cost tablets in India is even more impressive with a staggering year-over-year growth of 901% from 2011 to 2012, while PC sales were actually shown to contract by 25% in Q1 of 2014. It should come as no surprise then that the greatest numbers of searches for “mobile trading” are coming from India.
Above example illustrate how different nations use information technology in different ways. There is a tendency in our Forex industry to treat mobile apps, or even the mobile versions of company websites, as something of an afterthought, an add-on to the “full” internet that we browse properly on our laptops and home computers. Failure to appreciate local browsing habits at this crucial stage could cost us dearly when it comes to attracting clients in emerging markets. This is why at 5Stars Forex we have taken special care to overhaul our websites in order to make the user experience that much smoother for mobile and tablet users. Smartphones and tablets are fast-becoming the web devices of choice for much of the world, this means that for many of our prospective clients our mobile and web-based trading facilities are likely to be the only access they have to our trading services. We expect the importance of mobile to continue growing as new markets come online and we intend to be ready for them when they do.
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